Meet the Directors
Title: Creative Director
Professional background: Lebogang Shuping studied his IT National Diploma at CUT and VUT and he later completed his A+ and N+ from Boston Business College. He is the Founder and an Managing Director of LeShu Business Consulting which he started in 2006 after his short stint at Mind Interactive where he got bitten by the graphic design bug. He is the creative mind and maverick at Tee Me.
Title: Managing Director
Professional background: Thato Mongale completed his BSC in IT degree in Information
technology, where he studied Java SE, C-
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WELCOME TO OUR WORLD
THE IMPORTANCE OF CORPORATE BRANDING
Branding is not marketing. Rather it is an integral part of your marketing strategy. It's also an important part of how you interact with clients, prospects, vendors, employees, and anyone else with whom you come in contact. Branding creates an identity.
And, as Robin Fisher Roffer points out in her excellent book Make A Name For Yourself
(Broadway Books), "if you don't brand yourself, someone else will" (p. 2). You may
not like their brand, so best to create your own.
Proper branding creates loyalty. For example, what soda do you drink? What supermarket
do you use? What's your favorite brand of gasoline? Take this exercise a step further.
What image comes to mind when you think of the Sears? Neiman Marcus? Wal-
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.